
Hey there, 20somethings — you’re making the TV news dorks itch with anxiousness. Seems that since our preceding generation didn’t really give to poops about politics, we’re something of a rebirth of political conscious. Polls are showing a surge in primary votes from people under the age of 30… probably because a lot of us are smart enough to realize that we have to be the best balance between those pie-in-the-sky Boomers and the mopey, dot-com kids, the Gen-Xers: are we hopeful? Sure. Are we creative? Yes. Are we materialistic and self-centered? I guess so (that’s what I keep hearing from Boomers who are jealous of our iPhones).
However, Millennials are also the most entrepreneurial generation alive right now, and probably more politically savvy, and geographically aware than our parents were at our age… well, there still are a lot of dumb-ass 20somethings out there, but for the most part, I think we’re pretty rad.
Anyway, you would think that these broadcasting honchos would be rolling in cash with all of these young people (read: coveted demographic) but we don’t watch TV. Haw-haw. According to the NY Times:
Young people are catnip for advertisers, but they mostly shun TV, and especially news broadcasts. A biannual news consumption study released Monday by the Pew Research Center found that only a third of news consumers younger than 25 watch TV news on an average day. That’s still twice as many as the 15 percent who read a newspaper on an average day.
Add to that, the fact that the average age for the evening news is 60.5. Well, honestly, when was the last time you watched Brian Williams? All that news is hack, anyway.
So, if you’ve noticed, the big dogs are looking for ways to court younger political watchers.
On cable news, CNN promotes a “League of First Time Voters” and the Fox News Channel is covering what it calls the Y Factor with a full-time correspondent. On broadcast, NBC has assigned Luke Russert, the son of the late anchor Tim Russert, to the youth vote beat and ABC, CBS and PBS are all running stories by student journalists.
So, do you watch broadcast news? If so, what networks/shows do you watch? Or does it all just suck? Personally, I’d rather listen to NPR and read news magazines…
(photo by Thirty30 Photography